It is all these activities targeting the customer who offer him free services and information related to his purchase . Virgin is also at the forefront in this case. blank email What we like about this email: The modular design that divides the different themes into bands Two design details: the animated GIF of the post and the weather forecast. SMS: invite users to interact on another channel Travel planning can be stressful for customers. This is why adopting an even more immediate channel may be the best way to manage support activities. Kayak does it quite well: kayak email The email simply invites the user to start interacting with the SMS channel , which is a real star for its immediacy and open rates (over 96% on average) . 4. Living Moments These are the days just before and after departure.
Opportunities to cultivate relationships with users are hidden in these few days and often under-exploited. Here are some ideas. Welcome the user and generate expectations With a simple email you can offer a welcome, a little reminder of the trip and renew expectations about the departure. Email from Studios2Let Why we love this email: It's not just a reminder. Email goes above and beyond, politely offering the opportunity to learn more about the facilities Image Masking Service or to contact them The intention is to welcome the customer and give them the feeling that you are on their side if something happens. Ask for feedback It is a fundamental phase of any customer experience, because it combines good manners and tangible benefits , because feedback always contains useful elements to improve your offer and your communication. Airbnb email 5.
Dreaming (again) of moments Even if the customer's first trip/stay is over, your relationship with them is not. At this precise moment, a wide range of contact opportunities present themselves. New launches If you have recently enriched your offer with a new destination or a new service, you can use email to present the news and its advantages . There's a clear benefit to having a customer you already have a relationship with receive this email. Email from Trip Advisor Loyalty program Frequent flyers and top customers know the value of a good loyalty program. The advice is to fine-tune it by sending an email within weeks of a guest's stay letting them know what points they've accrued and how to redeem them . American Airlines email Sponsorship Program One thing is certain: referrals have a greater propensity to buy . If you have a loyalty program, emailing customers to let them know how their friends can participate is a great way to increase conversions.