Unlike traditional marketing channels, the conversational approach focuses on personalized communication . It's a two-way process, which means no more “I'll talk and you'll listen” campaigns. The goal is to engage in one-on-one conversations with each of your customers, thus achieving a more personalized interaction with all users separately. There are no more generic messages, only tailored communication efforts with the aim of hitting the mark. In such circumstances, the customer relationship becomes more human and natural, so you can strengthen the bonds and build up a larger base of loyal consumers. An increase in sales is not the only goal here. On the contrary, you also want to turn consumers into brand advocates who are willing to spread the word and tell their friends about your business, raising awareness in the short and long term. 2.
Shorter sales cycles An average sales cycle is very long and time consuming. The sales funnel is filled with all kinds of touchpoints , followed by corresponding content that is supposed to nudge the prospect to the next milestone. With instant messaging technology, however, the whole process becomes much shorter and simpler . A customer doesn't have to go through email marathons or fill out forms. Just contact the company through the mobile app and E-Commerce Photo Editing Service receive your response almost instantly. Conversational marketing not only makes the sales effort more manageable, but it also generates more conversions because users have less time to think and rethink the purchase. They are willing to engage in impulse buying, spending more money in a shorter period. 3. Increased business efficiency According to the report, nearly 40% of US consumers would use a chatbot to get a quick response in an emergency. Users realize the potential of chatbot technology and are quick to take advantage of it.
Automation allows you, as a marketer, to be available all the time without having to spend tons of money on operational costs. In fact, the business just becomes cheaper because you don't have to hire so many customer service agents. Chatbots can answer the vast majority of queries from standard users, while unanswered questions will be transferred to human agents who have deeper knowledge of the problem. At the same time, chatbots get smarter over time as they learn from previous interactions and use that knowledge to respond to future inquiries. 4. Communication becomes authentic Let us ask you a simple question: what would you call someone who is always there for you and available 24/7 ? We guess your answer would probably be "best friend" or something very similar. Well, conversational marketing tries to do the same thing: turn brands into best friends.