Short videos with voice filters have gained special relevance that has made the big players in the sector tremble. TikTok in numbers. Some data on this is clear. According to a recent study signed by SensorTower , TikTok has surpassed Facebook and Instagram to become the second social network with the most registered downloads at least in the United States. Thus, with more than 700 million downloads and 130 million users in the c level email list world , the 15 -second clip app is only below WhatsApp in the ranking. In this sense, figures provided by Statista show that the Chinese app is the ninth most popular social network in the world.
The figures indicate that until last November, this social network had 500 million active users , surpassing Weibo, Reddit, Twitter and even Snapchat. It should be noted that a report signed by Morning Consult , reveals that the c level email list age segment between 13 and 16 years old, TikTok captures the attention of 42 percent , only behind 68 percent of Snapchat and 79 percent of Instagram. But, about 41 percent of Facebook. Youtube wants to enter competition. Although YouTube remains one of the most important video platforms in the world, the truth is that with the arrival of competitors such as TikTok itself and even Disney+ and Apple TV+ , this Google -owned service has seen more complex competition in the market.
Task of conquering user time in the c level email list field of online video. In this sense, and understanding that the battle against Netflix, Disney + and Apple TV + is almost lost, YouTube is working on a new feature with which it hopes to rival TikTok directly. Under the name of Shorts , it is a function in which users of the YouTube mobile application could record and share videos in which they synchronize the movement of their lips with songs from a catalog of licensed pieces, which means that The great value will be that users will be able to make TikTok-type videos using the songs of important international celebrities. With this function, which could arrive at the end of this year according to reports, YouTube will seek to conquer a terrain that TikTok snatched from Snapchat. We will have to wait to see if it succeeds.